Laura Petruccelli
Laura Petruccelli is an Executive Creative Director living in New York but born in Australia (hence the Vegemite).
She spent 8 years at Goodby Silverstein and Partners leading multiple brands including Frito-lay and Pepsico. She would describe her work style
as “seriously silly,” inspired by her love of ideas that are both useful and entertaining.
Laura has won many shiny awards at Cannes, Effies, D&AD, One Show,
and was Ad Age’s Creative of the Year.
In 2022, Laura opened a new creative company with Co-Founder Graham North called Nice&Frank. Nice&Frank believes the bravest creative work begins with honest (and sometimes uncomfortable) conversations.