Bubly, a new sparkling water brand from Pepsico, needed to start an even bigger conversation that would get everyone to remember their name. 

Lucky for us, somebody really, really famous had the same one. Well...Sort of.

Michael Bublé.

We launched our commercial on the Super Bowl. 

But Bublé quickly took matters into his own hands online.

He started to Bubé everything. 

Fans began bublé-ing every can and bottle of Bubly.

Brands joined in, too (and we didn’t even pay then, I promise!)