Doritos Cool Ranch: Super Bowl ft Lil Nas X and Sam Elliot
Super Bowl 2021. Doritos wanted to put Cool Ranch on the center stage.
So we took fans to the New Old West. Our :60 shows the western showdown between legendary cowboy Sam Elliott and Grammy-winning artist Lil Nas X.
To launch new Cool Ranch Doritos for the Super Bowl, we created the #CoolRanchDance in partnership with Sway, an AI-powered app that lets you visualize yourself doing amazing dance moves with just a few taps. This allowed everyone to join the dance battle themselves, essentially becoming a character
inside the ad. We reached number 3 on the iTunes app charts in just 3 hours.