Backstreet's back baby! But this time with Chance the Rapper.

In 2019, Doritos added fire to classic Nacho Cheese flavor to create new Flamin’ Hot Nacho. They made the original hot. Our #NowItsHot campaign for Super Bowl LBIII brought this idea to advertising’s biggest stage, enlisting Chance the Rapper to remix a classic song from The Backstreet Boys. The spot was a massive success, generating 5.5 Billion Impressions, and leading to the most successful product launch in Frito Lay history.