The Unacceptable Acceptance Letters - The Hunting Ground Movie
The Hunting Ground movie wanted us to help promote the film in time for college orientation week.
The terrible truth released in the film was this:
1 in 5 women and 1 in 16 men are sexually assaulted in college. Colleges across the country continue to under-report or even completely ignore these attacks, failing the same students they promised to protect.
So we made a series of online films that utilized the trend of high-schoolers making acceptance videos, with a dark truthful twist.
The whole campaign cost $15,000 and earned millions in PR for the launch of the film.