After fans begged for it, Frito-Lay brought back the cult classic Doritos 3D—a snack that adds a new dimension to the iconic triangular chip. We decided to bring this extra dimension to life with a Super Bowl spot starring Matthew McConaughey, who plays what might just be the weirdest role of his career—that of a 2D man living in a 3D world. Meet Flat Matthew.

Directed by Academy Award winner Damien Chazelle, the spot imagines a world where McConaughey wakes up to find that he’s a paper-thin version of himself. 

We also made a TikTok filter that allowed anyone to 2D-themselves.

The best part? Flat Stanley legit tried to sue us on Super Bowl Sunday.