This campaign was the first time I saw that activations had the power to move people in a way that film just can’t. 

The Ungiven Gifts installation featured 209 gifts, symbolizing the number of lives lost on Victorian roads this year, and takes place at the State Library in Melbourne. 

The heartache of facing Christmas following the loss of a friend or family member on the roads is the focus of this touching installation of 209 Christmas gifts that will never be given. Hundreds of photos, tributes and drive safely messages were left at #ungivengifts.